What NOT to do on Amazon

Performance
Advertising
How are we different from other agencies? We don't back down from your aggressive sales goals. Not only that, "growth" is not good enough for us. We want "smart growth". The secret sauce to winning on Amazon is the right mix of advertising. We help brands by using a mix of sponsored ads products to effectively to reach qualified customers across their shopping journey and keep your brand top of mind
Sponsored Ads Strategy
Amazon has a suite of cost-per-click ad tactics known as Sponsored Ads. We have a team of experts that will strategically promote your products based on the most appropriate keywords and campaign strategy. Accrue will strategically create campaigns, based on your product & brand maturity, to build up your best seller rank (BSR). Amazon's Flywheel doesn't just turn on and run overnight, but trust the process and it'll reward you right.
Promotions & Discounts
Customers will never say no to a nice price discount. But is this the right strategy for your business? While discounts and promotions can increase sales conversaion and sales velocity, it should be top of mind how it can play into your brand image in the long run. Especially if we want to maxmize profitability, the right promotional mix must be implemented. From deep dives to promotion executions to reporting, we'll provide strategic guidance suited for your goals.
Campaign Optimization
We are definitely not alone in this Amazon market and so close monitoring of your competitors' activities and Amazon's algorithm will ensure we are most efficiently maximizing ad investments. Expect close monitoring and rigourous optimizations to be applied to your advertising campaigns to ensure we are always maximizing your investment to capture every sale opportunity possible.
Amazon Tentpole Events
Prime Day. Black Friday. Q4 Holidays. These 3 events capture more than 50% of annual sales in certain product categories. Precisely because they are such key sales events, the cost of entry can be high. We can indulge you with hours of why you should/ should not participate, but just know we have our eyes on these events and will find the right strategies to have you
maximize on it