Amazon Influencer Program – Amazon Seller's Gateway Into Influencer Marketing
Learn about the Amazon Influencer program, why advertisers should consider it and tips on finding the right influencers.
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Zaib Ansari
- Mar 10
Amazon ACOS: Definition + Do You Really Need to Focus On It?
ACOS is an important advertising metric. But do you really need to track it? Find out here.
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Ahmed Hashim
- Mar 2
Understanding and Winning the Amazon Buy Box
Winning the Buy Box is a must when trying to drive sales on Amazon. We share tips on how you can do that.
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Angel To
- Feb 8
Amazon Marketing Cloud: An Introduction to Amazon’s Powerful Cleanroom
Amazon Marketing Cloud is a powerful cleanroom solution that opens many doors for data-driven advertisers. We share some key benefits here.
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Ahmed Hashim
- Jan 24
Amazon Marketing Stream: Enabling Effective Campaign Optimization
Amazon Marketing Stream is a powerful product built to eliminate friction from campaign performance tracking. Find out more about it here.
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Haris Nadeem
- Jan 16
New Year, New Opportunities - How Can Brands Help Consumers in the Health and Wellness Category?
This blog reveals data-driven information on exciting selling opportunities for VMC brands in the first few weeks of new year.
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Zaib Ansari
- Jan 4
Mastering Amazon Sponsored Brand Ads – Tips on Getting the Most Out of Amazon’s Powerful Ad Product
Sponsored Brand Ads have exceptional potential. Learn how you can leverage these ads to grow your brand on Amazon.
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Angel To
- Dec 20, 2022
Amazon Launches Omnichannel Metrics for Better DSP Ad Attribution
Amazon's Omnichannel Metrics give advertisers deeper insights into their DSP ad performance, helping them run better campaigns.
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Ahmed Hashim
- Dec 12, 2022
Amazon Takes a Leap Into Social Shopping with Inspire
Amazon steps into social shopping with its TikTok-like app Inspire which allows content-sharing, in-app shopping inspirations, and more.
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Angel To
- Dec 9, 2022
Exciting Highlights from Amazon’s Unprecedented BFCM 2022 Results
Amazon announced powerful BFCM results. Here are some highlights from it.
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Ahmed Hashim
- Dec 7, 2022
Must-Know Updates to Amazon Referral and FBA Fees
Amazon updated its US referral fee and FBA charges. This blog outlines the important changes you need to be aware of.
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Angel To
- Nov 23, 2022
Planning Your Holiday Season Amazon Ads Strategy
The holiday season is here. Customers are out shopping. Here's how you can leverage Amazon ads to tap into those holiday sales.
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Zaib Ansari
- Oct 21, 2022
How to Boost ASINs Discoverability on Amazon
You won't get any sales unless your products are discoverable. Here are two ways you can boost your product discoverability on Amazon
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Ahmed Hashim
- Oct 11, 2022
Understanding Amazon Attribution
Learn about Amazon Attribution, what it enables you to do, and how it helps sellers like you.
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Angel To
- Sep 29, 2022
Your Guide to Amazon DSP Advertising
Here's what you need to know about Amazon DSP - an Amazon-owned system making waves in the advertising industry.
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Haris Nadeem
- Jul 26, 2021
Understanding Amazon Business Metrics for Sellers
Have you recently launched your product on amazon? They say attaining success is hard, but maintaining it is harder. You cannot expect...
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